Our story

Athletes should own the brand they built with their name.

Entitee was founded in 2026 on a simple observation: the independent athlete is one of the most valuable brands in the world, and almost none of them actually own one.

We built Entitee to close that gap. Not as an agency billing by the hour, not as a merch printer, but as a real partner, bringing brand, IP, product and commerce under one roof.

An athlete's career is finite. The brand doesn't have to be.

Athlete-first ownership

Every mark, every visual system, every asset set is built around athlete ownership. We structure work so the athlete controls the long-term brand equity.

Built to be commercial

Identity is only half the job. We pair brand direction with product strategy, supply chain, and storefront execution so ideas become revenue.

Partnership over projects

We do not bill upfront like an agency. We invest studio time and infrastructure, then share in upside when product moves.

Who is behind Entitee

Tom Hooker

Co-founder · Commerce

Founder of a Shopify-focused development agency delivering high-performance ecommerce builds, migrations, and automation at scale. With over eight years of industry experience, he partners with brands to drive growth through structured architecture, data-led design, and advanced integrations, including subscription models, ERP systems, and AI-powered commerce experiences.

Jamie Harvey

Co-founder · Sport

Jamie has spent his career at the intersection of sport and brand - working with football clubs including Peterborough United and Watford, before moving into the YouTube and creator space where he saw first-hand the commercial power of merchandise done right. Watching athletes and creators build audiences of thousands - is what led him to start Entitee with Tom in 2026. With a strong network across sport and media, Jamie believes every athlete deserves a brand that outlasts their playing career.

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